Prizes need to be ubiquitous enough that the game is fun, but grand prizes need to be few and far between so that the bump in sales more than offsets the cost of the prizes. The key to a successful promotion like McDonalds Monopoly lies in the probabilities. This the story of Jerome Jacobson, the man who cheated at McDonalds Monopoly to a tune of $20 million. The promotion is so successful, McDonald’s has run it for two decades.īut from 1995 to 2001, the game had only one real winner. People visit McDonalds each year - even fast food haters - just to collect the pieces and take a shot at winning $1MM. Of course it’s more likely you’ll instantly win a less lucrative prize like a Filet-O-Fish. The packaging on McDonalds products has properties from the board game, and if you get, say, both Boardwalk and Park Place, you win a $1 million prize. If you want to trade or sale your rare McDonalds monopoly pieces canada then feel free to comment below.The McDonald’s Monopoly game is one of the most successful marketing promotions of all time.Įvery year, for a limited time only, you can win big money collecting Monopoly pieces.
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